The kind of the time was chosen by the French home's recently set up innovative home Julia Haart to celebrity in its newest Prepared To Use strategy, which is intended to signify a type of ladies independence. Interesting, isn't it?
"This strategy symbolizes the wedding of La Perla’s beginning concepts with the wants and needs of modern lady," Haart said. "To get married to [our] in underwear and our remarkable information of females systems, with the opportunity that modern lady wishes...I want to free females from the concept that there is a bargain when it comes to convenience or elegance."
The ad, taken by Steven Klein, also function La Perla experts Isabeli Fontana and the brand's Far Eastern ambassador Liu Wen. Klein's extremely shaded images were intended to focus on the unique attract of each design.
See behind the moments images of Jenner as well as the complete campaign:
This may be Jenner's first strategy with La Perla, but she's a long time fan of the range. She's been identified out purchasing at La Perla's store in L.A. with bestie Gigi Hadid, and triggered a feeling when she used La Perla's Carioca bra under a actual top at the 2014 MTV Movie Songs Prizes.
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