In 2016, Adidas was the coolest brand in fashion

The season 2016 is almost a cover, and looking back, a few manufacturers stick out as those that taken over design. They made—and sold—the products everyone wanted. They were the ones individuals couldn’t stop referring to. They were right at the center of lifestyle and how we dress nowadays.
Gucci and Vetements were certainly in this camping. But business that did it on the biggest scale—in a way that was as smart as it was lucrative—was Adidas. That it’s officially a activities product name not generally a way product hardly issues when activities and design have become inseparable and streetwear is mixing with designer. Adidas was everywhere.
Its traditional designs, such as the Stan Cruz, Sambas, and especially the Celebrity, assisted drive the big move toward informal shoes and away from efficiency that taken over the shoes business in 2016. Last season, the In german brand marketed 15 thousand sets of the Celebrity alone, and this season that strength ongoing, allowing the company recover the number two spot in US game shoes and outfits from Under Shield. It taken advantage of the ongoing success of athleisure, which has stayed an important power forming outfits nowadays, and assisted energy it through its reputation.

Adidas was also behind some of the most popular new shoes of 2016. People of course set up for the Yeezy line it created with Kanye Western. But its new design, the NMD, was similarly buzzed about. (Together, those designs included most of the highly desired shoes at Sneaker Con, the growing conference charged as “the biggest shoes show on this planet.”) These limited-run shoes built up its product reputation while making lovers seeking more, and Adidas added to its cred through partnerships with streetwear godfathers A Showering Ape and London-based skateboarding product Structure, as well as developers Raf Simons and John Owens.

Through the first nine months of 2016 (pdf), revenue were up 17.5%, and that’s despite the closing of significant activities stores, such as Sports Power, that eliminated revenue programs. For the first time in years, Adidas is restoring business in the US as it outperforms competitors Nike and Under Shield.

Innovation wasn’t missing either. The company started out an experiential new retail store outlet in New You are able to, came out a shoes made of artificial crawl soft silk, and marketed its first 3D-printed shoes.
Adidas may not be totally a way brand, but it performed a big part in interpreting what individuals wore—and what was cool—in 2016.