Wednesday, 1 February 2017

Madurai Fashion Week aims to put temple town on the style radar



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The forehead city is set to step into the world of style with the first ever style display known as as ‘Madurai Fashion Week’ will stone the city this End of the week night. Starting many possibilities for developers and style lovers based in Madurai and Southern Tamil Nadu, the display is designed to be a system for concepts and enhancements. With over 20 men and women designs from Chennai and Bangalore, such as popular manufacturers like Srushti Dange, Samiksha, Deepthi and Janani Iyer, some of whom have also served in movies, the style display will display a variety of developer use and prêt collections of various manufacturers under three groups of wedding, cultural and european would use.

“The idea is to give the city a flavor of real style. Madurai has a lot of prospective as it’s also the most important city in the area and we want to tap into it,” says P. Arun Kumar, CEO of O2 Enjoyment that’s planning the display. “We have been performing style reveals in Chennai and Madurai is a new market for us. The display is generally a conference point for producers, investors and customers relevant to the style market. We have authorized the name of the display and are hoping to make it a frequent function in the city in in the future.”

Promotion for the display occurred last week at Vishal De Mal, where the ‘Adhe Kangal’ film group such as acting professional Kalaiarasan, Janani Iyer and Shivada Nair launched the poster for the style display. Admission to the style display is only on invites. The display provided by Pothys will be organised at The Entrance Resort, Pasumalai on Feb 4. For reservation booths and further information, call

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